Why Internet Marketing Is Essential For A New Business Website

Marketing is the lifeblood of any business. Marketing builds awareness. Awareness lets potential customers find out about your product or service. Just as with a bricks and mortar business, marketing is essential in order to let people know your business offer exists.

Although the World Wide Web can be thought of as a media channel where prospects will see your copy day after day, the truth is that unless you attract those prospects to your website first then your efforts are in vain.

The term ‘World Wide Web’ should really have a fourth word, ‘Wilderness’, because that’s where any website begins and stays if no efforts are made to attract visitors.

Any business that builds a store, for example, must make efforts to attract customers in order to succeed. The very same principle applies online and just as in the offline world, the amount of benefits reaped is proportional to the amount of effort put in.

In order to maintain any kind of competitive advantage, sustained efforts must be made with a long term plan in mind.

Compared to traditional offline methods of marketing, one of the distinct advantages of marketing online is the speed at which new marketing strategies can be put to test. For example, a pay per click campaign could be launched and the results analyzed all in a single day. Such campaigns can promote the smallest businesses amongst the largest industry relevant websites viewed by thousands of qualified prospects.

One of the greatest Internet marketing fallacies is those services offering automated submission to hundreds of search engines as an effective means of search engine promotion. When 80% of all search engine usage is carried out using the three largest search engines (Google, Yahoo! and MSN), the only others worth being included in are those that are highly relevant and/or localized. This means that automated submission services such as these can offer limited benefit and then only to those websites that don’t already appear in a search engine’s listings.

The effectiveness of these types of automated and unspecific services quickly becomes diluted when they are made readily available to all.

For an effective Internet marketing that delivers significant and measurable results, there is no substitute for a well-structured, customized approach making the best possible use of the technologies available.

Building a successful Internet business starts with building a website and continues with effective marketing.

Web Business Overview – Have a Plan

So you’ve decided you’d like to go into business on the web, eh? This article will give an overview of options that are available for your web business and will help to give you an idea of what goals should be set for your project.

After deciding to be a web entrepreneur, the next step is to create a business plan. Business plans are as essential to a web entrepreneur as blueprints are to a construction worker. To build a business most efficiently, you must first be an architect and plan how you would like your business to look, what it will do and how your goals will be accomplished.

There are many ways a person can go about making money with the Internet. Options include selling products as a wholesaler or retailer, selling services, promoting products or services as an affiliate partner, selling advertising, selling email or demographic information, selling subscriptions to sites and any number of other ways and combination’s of money making ideas.

A good business plan will include details on the service or products you will be offering, growth goals for your new business, projected expenses and losses, employee projections, and any other information you will need to clearly outline your successful business. Though there are many approaches to the actual construction of a business plan, a month by month or quarter by quarter analysis is common.

For example, if your online business will be selling widgets, you may want to go through, month by month and estimate the total number of widgets you will sell, the cost of selling these widgets, expenditures on marketing, hosting and overhead, and any other foreseeable factors you can think of. If within six months you want to begin selling sky hooks as well as widgets, this should also be accounted for in your business plan.

Before moving on to our next topic, it is important to remember that business plans are constantly changing. Some of your projections will be difficult to make accurately, so do the best you can with the information at hand. As more data becomes available through research and experience you will be able to make revisions to your business plan. I am of the belief that it is generally a good idea to make profit projections on the low end to start with. If you believe you can sell between 10 and 100 widgets your first month, it is better to plan to sell only 10, and be pleasantly surprised when you sell 55, rather than to plan for 100 and fall short of goals that have become unrealistic yet necessary for the survival of your business.

After you have a good plan for your business, the next step will be to research your business. But that’s a subject for the next article.

Turn Your Website Traffic Into Revenue

Making money on the internet is no great mystery – many people have done it in many ways, and you can take advantage of their experience. It is not an easy task to accomplish, but then nothing worthwhile is. If you have a website, it is time to start turning your traffic into revenue that you can use to pay your monthly hosting bills, and maybe even work on your websites full time.

While there are a multitude of ways to make money from your website, different methods are better for different websites. From text ads to affiliate programs, choosing the right program is the first step to turning your website into a cash generating machine.

Informational Websites

Probably the most straight forward type of website to monetize are those that provide information about a certain topic. You don’t need your users to buy anything or sign up for anything, they simple need to be on your website. The ideal type of ad for an informational website is probably the contextual ad, although depending on your site and your traffic you should shop around the various providers and pick the best one for your site.

Google Adsense

The most popular contextual advertiser, and probably the best place to start. Sign up for an adsense account (it’s free) and in a day or so you should be approved. Follow the simple steps to get the code for your website, and then just insert it. Now you’ve got ads running on your website.

As easy as adsense is to set up, maximizing its effectiveness is another matter entirely. There is no easy answer to this, and the best advice is to experiment with different ad placements and sizes. What works for one page may not work for another. The most effective way to use adsense is to integrate it into your page content so it looks like that web page and not an ad. With google’s code generating, you can customize how your ad looks, which helps when integrating.

Adsense also automatically searches your site and displays ads that are relevant to your subject matter. This can either be a good thing or a bad thing, as you run the risk of displaying competing websites on your pages, which you probably don’t want. There is a solution to this, in that you can add filters to your adsense account, so google will not display ads for a certain URL that you specify.

Adsense is a great tool to start monetizing your website, and it may be the only tool you need. It is very easy to get up and running, and very little upkeep is required. However, it is most effective when used on sites with a lot of text, so if your website isn’t informational in nature adsense is probably not your best option.

Yahoo Publisher Network

Yahoo Publisher Network, or YPN for short, is Yahoo’s answer to adsense. While it is currently in beta, you can apply for an invitation and begin running YPN ads on your site if you are accepted. Follow the same methods you used with adsense when using YPN, and compare which plan generates more money for you. Note that you CANNOT run adsense and YPN ads on the same page.

Affiliate Programs

If your website has information on a certain product, it might be worth it to join an affiliate network for that type of product. When you sign up as an affiliate, you are basically generating leads for a parent company. So if you happen to have a site that has book reviews, it would be a good idea to sign up as an affiliate to a book store and then send users who wish to buy the book to a site where they can purchase the book, and you get a percentage of the purchase price.

Amazon and commission junction are two excellent affiliate programs. Most good affiliate programs will let you customize the look and feel of how you send visitors to their site, so in essence the only thing they do would be process an order.

While affiliate it can be difficult to get up and running with an affiliate related site, it can be immensely rewarding. The best way to generate revenue is to make it as easy as possible for the user to buy whatever product you are advertising. Set up your affiliate links so they can clink on a single link and be taken to the parent companies purchase page and you stand a much better chance of making a sale.

Service Websites

Not all websites are dedicated to bringing the user information. Many sites bring the user a service, such as image hosting. In this situation contextual ads like adsense and YPN aren’t ideal, since there isn’t a lot of information to determine what ads to display. In this situation, its better to use a non-contextual advertiser so you can control what type of ads are displayed.


Adbrite is a great alternative to the contextual based ad networks like YPN and adsense. Adbrite still runs text ads, but they don’t necessarily have to have anything to do with your page. You sign up with adbrite, and then other webmasters pay you to run their ads on your page. You can again customize the way the ads look, and you can deny sites from running their ads on your page if you wish.

Adbrite is ideal for sites that might not have a lot of text, such as image hosting sites. You are able to determine how much to charge for other webmasters to display their ads on your page, so if your site has good traffic you can make some good money with this.

While there are many other options that you can and should explore to turn your website traffic into revenue, the suggestions above are a good start. Try them out, experiment with different placements and colors, and see how you do. Don’t get discouraged if at first you aren’t making any money, try changing the look, feel and placement of the ads and give it some time.

7 Critical Steps-To Launch A Successful Internet Home-Based Business!

The concept of starting an Internet Home-Based Business either Full time or Part-time is catching up with most people in the developed economies of the west. The Global Business Opportunities the internet offers an entrepreneur today is something that was unimaginable ten years ago and the smart ones are jumping on to the bandwagon. Furthermore the uncertainties of present day employment, commuting long distances to workplaces and the desire to spend more time with the family are contributory factors towards this desire and urge to start an internet home-based business.

1. Get that Special Feeling:

“The first and most important step towards SUCCESS is the feeling that we can SUCCEED”–Nelson Boswell.

Yes, start getting that special feeling of being a Successful Internet Home-Based Business Entrepreneur. Motivate yourself and start believing in yourself. Ask yourself “If others can be successful why can’t I?”

2. Prepare a Business Plan:

Once you have made a decision to start an Internet Home-Based Business, Preparing a Business Plan should be your first priority. There should be a short term and a long term plan. What is your goal? How do you propose to achieve it? The product you wish to sell or promote, the funding strategy, the tax benefits, and the support system you have, should all be planned out.

3. Choosing a Product:

Selling your own product is the quickest and easiest way to make money from home but starting off as an Affiliate is often the best option for all new home-based business entrepreneurs. There are several Affiliate Programs promoted by successful and highly respected Internet Marketers in addition to leading organizations such as the Amazon.com and Strong Future International. There are also several leading Affiliate Program providers such as Commission Junction, Link Share, Clickbank and ClixGalore who provide a whole range of Affiliate Programs to choose from. Do some research, avoid the Scams and choose a niche product i.e. a product that satisfies a specific need of customers. Choosing the right products is the gateway to success.

4. Website, Domain Name and Web Hosting:

The website is the most important vehicle that showcases your internet home-based business to the internet marketing world. For this and other technical reasons which are beyond the scope of this article, you have to obtain the services of a professional to design your website unless of course you are capable of doing it yourself. Again the advice of a professional is useful in helping you to choose a domain name and in selecting a web hosting company, since fancy domain names and unsatisfactory web hosts can stand in the way of your business success.

5. Stick to your Full-time Job:

Stick to your full-time or day job while you are in the process of building your Internet Home-Based Business. Do not under any circumstances leave your job until your home-based business has started generating a profit and you are able to sustain yourself from it.

6. Be Passionate and Educate Yourself:

Success comes only to those who are really passionate about whatever tasks they do. So if you want to work at home and succeed in your internet home-based business, you have to be completely dedicated and focused on your business. Motivate yourself to succeed for success is your goal. Failure is no option for you.

Keeping abreast with the technological developments taking place in your chosen field of activity is vital both for your survival and success. In other words you have to be knowledgeable in whatever you do. Knowledge also elevates you to a position of authority and boosts your image in the world of Internet Marketing and Internet Home-Based Business.

7. Promote your Internet Home-Based Business:

Once your Internet Home-Based Business website is up and about, your prime work now is to make your presence known to the internet business world. Having done the preliminaries such as preparing and optimizing the content of the website, submit it to the Search Engines and Directories. Reciprocal link building, writing articles, submitting to article directories and article submission sites will start generating traffic to your site. Building opt-in lists and advertising your internet home-based business will start bringing in additional traffic and sales for your business boosting up your morale.

These steps if followed with dedication and perseverance will take you up the ladder of Success to reach your goal of being a Successful Internet Home-Based Business Entrepreneur.

A Good Web Site Is a Web Site That Works!

How can you know if your web site is a good website, or what is a good website?

A good website is a website that works, if you have created your website to sell some products, you can say that your website is a good website if it does sell products.

* But are you selling as many products as a good website sells, or you are only selling a few products now and then?
* Are your sales pages good enough to consider your website a good website?
* Do you have enough visitors to your website to consider it a good website?
* Do you have enough return traffic or all your visitors are first time visitors?
* Do your visitors stay enough time to consider your website a good website?
* How can you know for sure if your website is a good website?
* What kind of questions should you be making to yourself to know if your website is a good website


* Who cares?
* What are you looking for?
* What kind of visitors do you have?
* Which is your priority?
* How should you measure your success?


If the website belongs to a company, then the web pages don´t belong to a single person, there´s not only one person that can say if you have a good website, so you will have to round up the people that are vitally interested

You will find the techno-geeks, the sales people, the public relations people, etc. etc. and everyone of them will have their own idea of what is a good website.

But once again as the website belongs to ALL the company, the people on your company who care enough to judge the website, should be asked to join the team and take some responsibility about the design of the website.


Every one of the people who cares about the website will have their own idea of what they want out of a good website. Many of them will just be talking on behalf of their own departments, but you must force them to think on behalf of the company.

Every department can have their own objectives, goals and aspirations, every one has his own idea about what is a good website, but they need to think as a company, and the conclusion must satisfy most of them, and if you can, your must create a good web page for all of them.


Every website has first time visitors, returning visitors, curious, buyers, people that arrived by mistake, people that spend a short time at the website, people that spend a long time at the website, etc.

What kind of visitors do you want, the ones that show more often, the ones that read the most pages, buys more stuff, buys more frequently or spend the most money?

Which are the most important visitors for your company, to think that you have a good website?

Once you get them you can be satisfied that your site is a good website


Once you know what everybody wants, you will have to prioritize everybody´s goals.

Will you go after increasing visits, selling more products per visit, provide more information about the company and it´s products, improving customer satisfaction.

After a discussion that will depend on how many people is giving their own opinion about what cares most, you´ll end up with your own list of priorities, and the ones that will not be satisfied with their request, at leas will know why.


How can you be sure that the numbers that you are getting are telling you that your site is a good website, It depends…

* If your main priority is to get visitors, then www.Alexa.com and it´s ranking can help you on that, but you can also use some javascript and or cookies.
* If your main goal is revenue then the sales will have the leading voice.
* If you are going after customer satisfaction then you must agree with the other members of your company how will you gather satisfaction data and how will you weigh it.

All the information that you gather must help you take business decisions. It´s not a matter of getting as much information as you can, because too much information can be as bad as not enough information.

Make sure that you keep on measuring your success, make it part of a constant improvement process, because the web changes month after month.

Then you´ll really be able to tell if your website is a good website.

Creating An Online Turnkey Business Opportunity

For your business to be turnkey, there are going to be a couple of things that you’ll probably want to have in place. You want to have some online business systems so that you have created efficiencies so that a minimum of your time is required for this business. A good example of how you could work in creating an online turnkey business opportunity would be a membership website in a particular niche. The reason that this would be an online turnkey business opportunity is that you only have to worry about updating the information maybe once or twice a month. You can outsource all maintenance on the website to developers or a web host who you pay monthly fees to. The content of the website could also be developed by freelance writers who you will contract out to. Once this is done, the only thing that you are left with is ensuring that you market the site so that you can continue to develop new members which will raise the amount of income that you realize every month. With this, you could also hire a part-time person to work on the marketing from their home. They could have access to different marketing techniques that you use and be told when to do these every month. This would allow you to oversee the site without having to worry about any of the scheduled maintenance or content development that is needed to make sure that a membership website works.

Another good way at creating an online turnkey business opportunity could be working with someone who develops and maintains the website while you provide financial backing. This is an arrangement that you could work out with someone else so they became equal partners. This would allow you to make money without having to use any of your time or other resources because you have someone else doing that for you.

Another way that you could work in creating and online turnkey business opportunity would be to develop an affiliate program that is offered through either clickbank.com or affiliateprograms.com. Once you have developed your website as well as a product, it will be up to the affiliates to promote these products. You are giving up a chunk of the money made but this does not take any more effort on your part other than the initial development of the website or product.

Each of these three ways that we have looked at today in creating an online turnkey business opportunity can work for you if you take the time to develop a product or website. Take your time in developing and figuring out how you can create this as a turnkey solution it will take some more time but you will be rewarded with more profits and less time demanded on your end in the near future.